This document answers some of the Frequently Asked Questions about the ASF's trademarks and their allowable uses. Please be sure to review our formal Trademark Policy document as well, which outlines other important requirements for any uses of our marks.

The following information helps ensure our marks and logos are used in approved ways, while making it easy for the community to understand the guidelines. If you have any questions about the use of logos or trademarks that are not addressed in these guidelines, feel free to contact us.


How should I provide attributions of Apache marks?

To properly attribute Apache marks - and to ensure that the volunteer communities that build Apache software get the credit they deserve - the ASF appreciates prominent trademark attributions wherever Apache marks are used. On websites, hyperlinks to the relevant project homepage and to the ASF should be added. For example, to provide an attribution for Apache Hadoop and its yellow elephant logo (using basic HTML with hyperlinks):

Apache, Apache Hadoop, Hadoop, and the yellow elephant logo are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries.

In text, use Apache Hadoop™. There is no need to sprinkle the TM symbol all over the place in order to put people on notice that Apache and Hadoop are both trademarks of the Apache Software Foundation.

So don't use Apache™ Hadoop™ or Apache™ Hadoop.

May I use Apache marks in the title or cover of published books?

In general, yes, as long as you comply with the rest of Apache trademark policies, in particular in regard to not claiming association or endorsement of/for/by the ASF. For more details or for explicit permissions, please contact us.

  • The ASF prefers that Apache products are referred to using the full "Apache Foo" form of its name, especially in such prominent places as book titles. However we do understand that some publishing houses may have specific standards for book titles that prevent this. In that case, the use of the bare product name as "Foo" is acceptable as long as there is clear attribution of both forms of the name.

  • You must include a trademark attribution on the obverse title page or wherever other trademarks and copyrights are normally acknowledged. A preferred attribution would be: "Apache, Apache Foo, and Foo are trademarks of The Apache Software Foundation. Used with permission. No endorsement by The Apache Software Foundation is implied by the use of these marks."

  • The title or presentation of the book's cover, front matter, or other contents must not be used to imply association with, endorsement of/by, or any other exclusive or special connection with the ASF or the project's community or product.

  • No royalties are required from the use of Apache marks or other IP in regularly published books. We certainly do appreciate non-targeted donations, and a number of publishers have setup systems to donate royalties from their books back to the ASF. You can read more about Donating to the ASF.

May I display Apache product logos on my website or in my own marketing materials where I reference ASF software products that my organization's software integrates with or provides support for?

Yes, as long as you follow the rest of our formal Trademark Policy. Note that you may not use Apache product word marks as part of any software product name. In particular, you must ensure that:

  • Use the unmodified ASF product logo made available for this purpose on the Apache website or on the ASF project's homepage. If you do not find the ASF product logo you want in that collection, ask the ASF project team to add it there.

  • If you describe the ASF product or project in text, use the "Apache Foo" form of its name.

  • Do not visually combine the ASF product logo with any other images.

  • On your website make the logo link to the homepage for the ASF project on the apache.org website.

  • Include a trademark attribution to Apache Software Foundation in an appropriate place on every page where your own trademarks are identified.

  • Ensure that your website and marketing materials do not imply ASF endorsement or the affiliation of your products, services, or organization with ASF.

  • Ensure that your website and marketing materials will not confuse the average user about the source of ASF products nor imply that ASF is associated with your products or services in any way.

May I use Apache marks in software product names?

No, Apache marks may not be used in the primary or secondary branding of any third party product or service names. For example, it is not permitted to name a product either "BigCo Foo Thing", "BigCo distribution of Foo", or any similar kind of name where Foo is any Apache mark.

The primary mission of the ASF is to provide free software for the public good under our Apache License. Thus consumer confusion over the source of Apache products is a serious issue for the ASF. Both for consumers trying to find Apache products, and for the communities and PMCs that build our products, the name and logo association of Apache marks with our actual project communities and products is important to us.

We understand the importance in our ecosystem of third parties building software products atop Apache products or in conjunction with them. If you build such software products, please see the next question about our "Powered by..." program.

May I use Apache Powered by... marks or logos in software product names or logos?

Yes, under certain circumstances, you may use the Powered by... phrase or a project-specific Powered by... logo in direct conjunction with your software product or service's primary branding.

  • Third parties providing products or services that are supersets of the functionality of an Apache product, or services are run atop Apache products, may use any "Powered by..." form of the Apache brand name of the related product. For example, "BigCo SuperThing, Powered by Apache Foo" would be acceptable, provided that all of the other requirements are met:

  • Any primary product home pages for the SuperThing product must include a link from the homepage named "Apache Foo" pointing to the actual Apache project home page at http://foo.apache.org/ Note that inclusion of the "Apache" before the product mark is required.

  • You product name must use the "Apache Foo" version of the Apache product name.

  • Do not visually combine the ASF product's Powered by... logo with any other images.

  • On your website make the Powered by... logo link to the homepage for the ASF project on the apache.org website.

  • Include a trademark attribution to Apache Software Foundation in an appropriate place on every page where your own trademarks are identified.

  • Ensure that your website and marketing materials do not imply ASF endorsement or the affiliation of your products, services, or organization with ASF.

  • Ensure that your website and marketing materials will not confuse the average user about the source of ASF products nor imply that ASF is associated with your products or services in any way, other than the fact that your product is built atop/to work with the Apache product.

Various Apache projects include a "Powered by..." specific logo for their product(s). If the product you are interested in doesn't provide a Powered by... logo, please ask the relevant PMC to consider creating one, and cc: trademarks-at-apache.org.

NOTE: Use of an Apache product's normal logo (i.e. the non-Powered by) is not permissible to directly denote products or services, even those built atop an Apache product. Apache product's normal logos must not be visually combined or directly associated with third party product logos.

May I use the Apache feather logo on the cover/title of published books, articles, or other similar publications?

No. The Apache feather logo is a special trademark to the members of the Apache Software Foundation. Use of the feather logo on the external cover or title pages of books or similar printed materials is not allowed.

May I use Apache product logos on the cover/title of published books, articles, or other similar publications?

Use of Apache project logos on the external cover or title pages of books or similar printed materials is allowed only with permission; to request this please provide a mockup of the cover and other details about your publication and please contact us.

We understand the importance in our ecosystem of authors publishing informational books about Apache products, and the value that can bring in terms of new contributors to our communities. However care must be taken to use Apache product logos in descriptive ways, without implying any association or endorsement, and without implying that your book is an official or sole source of information about any Apache product.

May I use Apache marks or screenshots within published books, articles, or other similar publications?

In general, yes, as long as you comply with the rest of Apache trademark policies, in particular in regard to not claiming association or endorsement of/for/by the ASF. For more details or for explicit permissions, please contact us.

  • The ASF prefers that Apache products are referred to using the full "Apache Foo" form of its name, at least in the first or most prominent uses within a book, chapter, or article, or other section of a larger published work.

  • Screenshots, program output, and other displays created by or taken of Apache products in use may be used in any descriptive ways in the content of publications. Such use may include Apache product logos when they are normally displayed by the product in question.

  • You must include a trademark attribution on the obverse title page or wherever other trademarks and copyrights are normally acknowledged. A preferred attribution would be: "Apache, Apache Foo, Foo, and the Foo logo are trademarks of The Apache Software Foundation. Used with permission. No endorsement by The Apache Software Foundation is implied by the use of these marks."

  • No royalties are required from the use of Apache marks or other IP in regularly published books. We certainly do appreciate non-targeted donations, and a number of publishers have setup systems to donate royalties from their books back to the ASF. You can read more about Donating to the ASF.


Nothing in this ASF policy statement shall be interpreted to allow any third party to claim any association with the Apache Software Foundation or any of its projects or to imply any approval or support by ASF for any third party products or services.

This FAQ document is meant to be an informative listing about some specific trademark usage issues, and does not override or replace our formal Trademark Policy. If you have a question that is not specifically answered here or that you'd like further clarification on, please contact us.