ASF Marketing & Publicity¶

The Apache Software Foundation (ASF) Marketing & Publicity team oversees the ASF's public image, handles day-to-day media and analyst relations, and supports the Foundation by counseling 350+ Apache projects and their communities in the areas of messaging, outreach, and engagement.

Helpful Resources¶

Marketing & Publicity

• ASF Press Resources
• ASF Annual Report: FY 20120 (May 2019 - April 2020)
• ASF Operations Summary: Q1 FY2021
• Official ASF news mailing list
• ASF "Foundation" blog
• "Success at Apache - the people and processes behind why Apache “just works”"
• The Apache Way to Sustainable Open Source Success
• ASF 2018 Vision Statement
• ASF 5-year strategic plan
• Apache in 2019 - By The Digits
• Foundation Statement –Apache Is Open.
• Press Interviews and Analyst Briefing Requests
• Guidelines on Issuing Press Releases that involve Apache projects
• Publicity Guidelines for Incubating Projects
• Publicity Guidelines for Apache Top-Level Projects
• Media & Analyst Training (Introductory Session)
• Official ASF logo, Apache Feather, and "Powered By Apache" assets
• Central Services Support Request
• Feathercast -- the voice of the ASF
• ASF on Twitter
• The ASF on LinkedIn
• ASF YouTube channel

HELP If you need non-media-related assistance¶

KINDLY NOTE: due to volume, the ASF Marketing & Publicity team are only able to assist with issues pertaining to media/analyst activities. Telephone calls received from accredited journalists and industry analysts will be responded to at our earliest opportunity, however, we apologize, are otherwise unable to respond to callers.

For questions pertaining to specific Apache projects and their communities, please contact the Project’s appropriate mailing list (e.g., dev@ for developer-related issues; user@ for user questions, etc.). Some projects also have FAQ’s as well as social media accounts where you may be able to find answers to your questions.

ASF Marketing & Publicity are receiving an increasing number of queries pertaining to issues with mobile devices. Please note that the vast majority of Apache projects/software function as "ingredient brands", and are not the final end-user product --as a cook would use eggs in a cake or an omelette, for example. Even if only the Apache License is used, the ASF is not responsible for that product. If you are experiencing difficulty with an app or have a specific performance issue or a security concern with your mobile device or other hardware (desktop, laptop, etc.), you will need to contact the creator of that app/program, your mobile service provider, or the hardware manufacturer’s tech support for assistance.

Resources for ASF activities supported by Marketing & Publicity¶

• ASF Overview
• List of all Apache projects
• The Apache Incubator
• ASF Sponsorship
• Donating to the ASF
• Brand Management
• Community Development
• ApacheCon and Apache events

HISTORICAL ARCHIVES¶

Selected Formal Press Releases And Open Letters¶

This document collects a small selection of past press releases, open letters, and other notable public documents produced by The Apache Software Foundation (ASF).

Please see our updated listing of current News and Announcements.

We have information for Media and Analyst Relations with contact information.

Open Letters¶

From time to time the ASF publishes open letters on matters that we believe are important to our projects and our ability to produce code for the public good in a meritocratic and community-driven way.

• Open Letter to Sun Microsystems - An open letter discussing licensing restrictions in the Java SE JCK which are contrary to the terms of the JSPA.

• Celebrating a Decade of Open Source Leadership

• A letter from the Chairman of the ASF commemorating the 10th anniversary of the founding of the ASF.

Recent Press Releases¶

This is a selected list of past noteworthy press releases that the ASF has issued; we separately publish current News and Announcements. . Note that there are many more releases about the ASF's various projects and ApacheCon as well.

• Current Quarterly Operations Summary: May-July 2015

• Austin Mayor Steve Adler Proclaims 13-16 April 2015 "Apache Software Foundation Days"

• Governor Schwarzenegger and Mayor Dellums honor the Apache Software Foundation in 2009

• Press Conference for the Tenth Anniversary of The Apache Software Foundation (March 2009)

• The Apache Software Foundation Names Qpid a Top-Level Project (March 2009)

• Apache Tuscany enables service oriented architecture solutions to more easily respond to new business requirements. (October 2008)

• The Apache Software Foundation's "Apache Way" continues to gain momentum, recognition and influence on the future of open source technologies (June 2008)

• THE APACHE GROUP INCORPORATES TO BECOME THE APACHE SOFTWARE FOUNDATION (June 1999) - original press release celebrating the ASF's founding.