Community-led development "The Apache Way"
Note: Please see our new, improved Apache Press Team homepage instead!
This page is a comprehensive resource for members of the press and industry analysts. Those seeking electronic press kits and/or sample press materials may contact us for additional assistance.
Incorporated in 1999, the all-volunteer Foundation oversees more than sixty-five diverse Open Source projects, including Apache HTTP Server — the world's most popular Web server software since its creation in 1994.
Evolving from the original eight developers (collectively known as "the Apache Group") who contributed code enhancements to the NCSA daemon Web server, The ASF today is a fully-distributed, non-profit organization comprising nearly 300 individual Members and over 2,000 Committers across six continents.
The ASF's successful collaborative, meritocratic technology and community development process known as "The Apache Way" is both highly-emulated by other Open Source initiatives and the subject of numerous industry case studies and business school curricula.
The Foundation provides organizational, legal, and financial support for the incubation and development of enterprise-grade, freely available software products, and minimizes the potential legal exposure of intellectual property and financial contributions. The ASF's popular Apache License makes it easy for all users to deploy Apache products: by allowing source code to be used for the development of any software – both Open Source and proprietary. Thousands of non-ASF-developed software applications have been distributed under the terms of the Apache License.
ApacheCon, The ASF's official user conference, trainings, and expo, draws attendees from the Open Source community for unparalleled educational, networking, hacking, and social opportunities. The conference and related events are typically held several times each year, with locations alternating between North America, Europe, and Asia. More information can be found on the ApacheCon site.
Official ASF press releases can be found on the ASF News page. Additional news updates are posted on the
Please contact us to be added to the media briefing list on ASF-related activities. Note that participation in the specific press program is restricted to credentialed members of the press and analyst community only.
Lauded as one of the most compelling communities in Open Source, The Apache Software Foundation frequently works with members of the media and industry analysts as experts on a broad range of technology, development, and community issues. We are happy to serve as a resource to editors and analysts; provide quotes from ASF executives and Project Management Committee members; review upcoming articles for accuracy of Apache-related facts; and provide industry insight to select organizations.
Kindly note that The ASF is vendor-neutral: we are unable to provide any statements that endorse, promote, or advertise the capability, credibility, or quality of any technology, product, or service. Please contact us for assistance.
Any press release or news announcement that refers to The ASF and/or its projects must be reviewed and approved by the VP, Marketing and Publicity or the Apache Press Team in advance of its distribution. Our review/approval process requires a minimum two weeks (10 business days) to review for general content and to ensure messaging accuracy within the announcement and supporting documents fall within our guidelines. We are sensitive to internal approval processes and will expedite feedback where possible. IMPORTANT: kindly notify us if you plan to distribute your announcement in advance to the media (or hold briefings) under embargo.
Please forward the document in its entirety (even if in draft stage) to email@example.com for consideration. Note that The ASF is vendor-neutral and does not provide any testimonials that endorse, promote, or advertise the capability, credibility, or quality of any technology, product, or service. If seeking a quote from The ASF, please supply a quote that we can review and modify: we will confirm the appropriateness of the quote, along with the correct spokesperson for attribution. We will not participate in announcements that contain any statements that we perceive to be disparaging, inflammatory, or harmful.
ASF Joint Announcements: rarely issued; examples of such releases include instances where a major industry milestone or initiative takes place, or announcing ASF Platinum-level Sponsorships. Sample Headlines might include: "ASF Reaches Agreement with Sun Microsystems to Allow Open Source Java Implementations", or "Company X Announces ASF Platinum Sponsorship". Kindly contact the Apache Press Team directly at firstname.lastname@example.org for guidelines pertaining to headline/lead, dateline, and boilerplate use. If seeking a quote from The ASF, please supply a quote that we can review and modify: note that The ASF is vendor-neutral and does not provide any testimonials that endorse, promote, or advertise the capability, credibility, or quality of any technology, product, or service. We will confirm the appropriateness of the quote, along with the correct spokesperson for attribution.
ASF-Supporting Announcements: the following applies to those directly involved with The ASF, for example, a company whose employees actively participate in the development of an ASF project, or products are based on ASF projects, or has become a new ASF Sponsor. Sample headlines might include: "Company X Applauds the Release of Apache ProjectName v.1.5", or "Company X Supports Apache ProjectName with Product". The announcement may state that employees or consultants participate in the development of an ASF project, or serve The ASF on a Project Management Committee (PMC) or executive level position. Such an individual may provide a quote in the press release, but cannot imply that the statement is on behalf of The ASF unless prior permission has been granted and the proposed quote approved by the VP, Marketing and Publicity or the Apache Press Team.
Another such release would be a general industry announcement: for example, a report on Open Source development practices or research findings that featured The ASF, its projects, or The Apache Way. Sample headlines might include: "Government Study Finds New Technology Development Methods Strongly Influenced by Open Source Best Practices". A vendor-neutral industry-related statement or quote may be provided by The ASF only with prior permission; the overall announcement content and proposed quote must be approved by the VP, Marketing and Publicity or the Apache Press Team. The announcement must not include The ASF boilerplate, dateline location, logo, media contacts (including agencies acting on behalf of the ASF) may not be used in such announcements; additionally, The ASF cannot be an active lead in the headline or lead.
Third Party Announcements: applies to those indirectly involved with The ASF, for example: a company whose products and services are based on Apache-developed projects (where the Apache project is an "ingredient brand"), or announcing conference speakers or special events (such as a user group meetings and trainings). SAMPLE headlines: "Company X CEO to Deliver Keynote at ApacheCon", or "CompanyName to hold Apache ProjectName User Group Meeting/Training/etc.", or "CompanyName Launches Product Powered by Apache ProjectName".
The ASF is vendor-neutral and does not provide any testimonials that endorse, promote, or advertise the capability, credibility, or quality of any technology, product, or service. A quote cannot be provided by The ASF, except under very rare circumstances with the overall announcement and proposed quote approved by the VP, Marketing and Publicity or the Apache Press Team. The announcement must not include The ASF boilerplate, dateline location, logo, media contacts (including agencies acting on behalf of The ASF). In addition, The ASF cannot be an active lead in the headline, nor can the announcement state that the third party is in partnership with or jointly announces to do something together with The ASF.
Email email@example.com with all media-related inquiries. Please be sure to include the following information:
Timeframe/Deadline We will endeavor to respond to your inquiry within two business days; however, as The ASF is an international collective of volunteers, additional time may be needed to secure the appropriate spokespeople. Journalists on immediate deadline only -- within eight hours or less on the same business day -- may ring Sally Khudairi/HALO Worldwide on +1 617 921 8656 for assistance.